2008 Press Releases
29 May 2008
FOCUSES ON BRINGING PREPAID CARDS TO AIRLINE SECTOR
UATP SIGNS DEAL WITH STORED VALUE SOLUTIONS
Washington, DC – Universal Air Travel Plan, Inc. (UATP) today announced a partnership with
Stored Value Solutions (SVS), a leading provider of custom gift card solutions for prepaid cards,
loyalty and B2B applications. The new partnership will focus on supplying gift cards to the
global commercial airline community.
“UATP is continuing its expansion by utilizing our connectivity to the airlines; by partnering with
SVS, we are able to focus on consumer demand for alternative forms of payment within the
airline space,” said Ralph Kaiser president and CEO, UATP. “The gift card sector is a growing
payment mechanism; the UATP - SVS partnership provides a solution to the airlines so that
they can quickly offer gift cards to the buying-public through existing connections to UATP.”
Airlines will be able to utilize the expertise of SVS, offering a myriad of solutions to the buying
public and using the power of stored value to build brands, generate incremental sales, capture
new sales opportunities and forge stronger customer relationships. The airlines will be able to
brand the gift cards, making the solution a part of overall strategic objectives for growth.
“Gift cards offer the public an easy and seamless way to purchase travel while reducing the risk
of fraud,” said Tom Recktenwald, executive vice president and managing director, Stored Value
Solutions. “By partnering with UATP, airlines will be able to offer stored value solutions to the
public quickly, gaining speed to market for maximum profitability.”
For more information, visit http://uatp.com or www.storedvalue.com
About UATP
UATP accounts are accepted as a form of payment for corporate business travel by airlines and
travel agencies worldwide. UATP accounts are issued by: Aer Lingus, Air New Zealand,
American Airlines (NYSE: AMR), Austrian Airlines, Continental Airlines (NYSE: CAL), Delta Air
Lines (NYSE:DAL), Japan Airlines (Pink sheets: JALSY.PK), Northwest Airlines (NYSE: NWA),
Qantas Airways, Ltd., United Airlines (Nasdaq: UAUA), and US Airways (NYSE:LCC). AirPlus
International issues the UATP-based Company Account for: British Airways (Pink sheets:
Bairy.pk), Continental Airlines (NYSE: CAL), and Lufthansa German Airlines.
Powering Travel Payment
About Stored Value Solutions
Stored Value Solutions provides custom gift card solutions for prepaid cards, loyalty and B2B
applications for a diverse set of clients including retailers, airlines, casinos and e-tailers. As a
leading provider of magnetic stripe gift cards, Stored Value Solutions serves six of the top ten
U.S. retailers and annually processes one billion transactions for 600 clients and their 580
million cardholders. In 2006, Stored Value Solutions acquired HQ Gift Cards, a provider of gift
card mall programs that provides management operation services for over 200 malls
nationwide. Stored Value Solutions is based in Louisville, KY, employs more than 400 people,
and is owned by Minneapolis-based Ceridian Corporation. www.storedvalue.com
About Ceridian
Ceridian Corp. is a business services company that helps its customers maximize the power of
their people, lower their costs and focus on what they do best. The company’s suite of
innovative managed human resource solutions includes payroll and compensation, employee
benefits administration, staffing, compliance, HR administration and Employee Assistance
Programs (EAP), work-life and health and productivity solutions. Ceridian serves businesses
and employees in the United States, Canada and Europe. For more information about the
human resource outsourcing company’s comprehensive array of solutions, visit
www.ceridian.com or call (800) 729-7655. Through its Comdata and Stored Value Solutions
(SVS) subsidiaries, Ceridian is a major payment processor and issuer of credit cards, debit
cards and stored value cards, primarily for the trucking and retail industries in the United States.
www.ceridian.com
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Press Contact: Wendy Ward + 1 202 626 4077 wward@uatp.com
